SoftV is a new generation of gamification company, based in London focussing on Neuroscience and related medical applications. Our aim is to develop and deliver apps, games and online services to the benefit of the wider public and patient community on Mobile, Tablet, Console and PC for use at home and in a clinical context. The two company founders have over 30 years of collective experience within interactive systems and games development.


Gamification is the application of game play mechanics and digital game design techniques to tasks carried out by a user and consequently provide a more impactful experience for that user. Importantly gamification can make even mundane or very repetitive tasks fun and appealing, resulting in more a qualitative, substantial and longer engagement from the user.

SoftV is a company who is pioneering gamification in patient engagement and therapy gaining invaluable experience with continuous collaboration with leading academics of UCL Neuroscience Medical School and NHS Research for over 4 years.

SoftV has developed a range of therapy and education applications in health sector through applying broad range of gamification techniques. As a leader gamification provider in health sector SoftV offers comprehensive consultancy and delivery of software development, game UI/UX design, gamification and data management. SoftV also has expertise in the Machine Learning processing of training data and ML algorithm integration.

Gamification design includes professional interface design, fun and aesthetics elements and graphics, visual content & moving image development. Gamification development includes: 

1. Rewarding patients based on their engagement.

2. Rewarding patients based on their performance.

3. Displaying levels and progress.

4. Clear audio-visual feedback on achievements.

5. Playfulness through attractive visual content to keep level and flow in engagement.

Great care is taken to patient engagement and feedback within a participatory design framework. Using focus groups tests the revised game design and the playable prototypes improve not only in relation to therapy effectiveness but also patient engagement and experience.


& Research


Creative UX/UI Authoring



Gamification Consultancy

SoftV offers consultant gamification services. We have specific expertise in addressing complex patient challenges through the use of engaging game play.  Working in the health and educational realm SoftV creates playful digital therapies and learning experiences that benefit patients, those that support them and the wider community at large. Using advanced gamification methods SoftV advises on and produces impactful serious games.

Games Development

We scope, design and build apps, games and online services for (iOS/Android) mobile, tablet, console and PC to both the home and clinical marketplaces. Additionally, we offer full-suite VR Development in Unreal and Unity incorporating  Occulus, HTC Vive, mobile VR, AR, Kinect devices/frameworks. Our build team is made up of  highly experienced creative technologists, games industry experts, AAA programmers and premium award-winning designers

Translational Research

SoftV helps to turn early stage discoveries and innovations into deliverable products partnering academic research, games strategy and production expertise for medical and educational market needs. SoftV aims to advance such interactive innovation through a range of deliverable products in the rapidly expanding mobile games and digital therapies marketplace.


SoftV seeds data analysis triggers at the heart of our project builds. Monitoring user behaviours and distributing uniquely optimised experiences through the processing of player/patient data as a result creates a closed loop of ever-adaptive gameplay using Machine Learning and Artificial Intelligence. 


We are delighted to be working alongside some of the world’s most venerable learning and research institutions as well as renowned commercial partners.


Click a project below to find out more …

Developed in collaboration with Dr Carolyn Bruce, Dr Chris Donlan and Dr Caroline Newton at UCL’s Division of Psychology & Language Sciences, and Charles Hulme, Oxford University.

SWAN is an educational app that aims to improve recall of alphabet, number and word sequences by providing the user with the opportunity to practise them in ascending and descending order as presented within the gameplay framework.

Children and adults with language disorders have significant challenges in dealing with these ideas and are at risk of a mathematical and literacy difficulties as a result. The user is presented with a random number from which to generate a sequence in order to progress forwards through the game narrative.

Outcome: Trials (in progress) run with both, children and adults, prove the project to be successful beyond briefed expectations.

Developed in collaboration with Dr Alexander Leff at theInstitute of Cognitive Neuroscience, UCL and funded by the NHS.

Listen-In developed in collaboration with UCL Institute of Cognitive Neuroscience, provides an effective speech comprehension-training tool that post-stroke and aphasia patients can use to practice independently. This frees-up speech and language therapist time to provide additional assessment, supervision and functional intervention in a highly cost-effective manner. 

Outcome: Randomised controlled trials showed that Listen-in is more successful as traditional techniques. It also proven to be more cost-effective and impactful as allows high patient accessibility. 


The Founding Duo Behind SoftV

Prof. William Latham


Computer Scientist, Artist and HOD Professor

Dr. Brigitta ZIcs


Digital Artist, Technologist and Associate Professor

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